Subscriptions built for Indian D2C
Turn every purchase into the start of a lasting relationship.
Launch flexible subscriptions your customers understand and your team can actually run—from UPI Autopay and prepaid bundles to scheduled deliveries and self-service.
✓ No theme code✓ Your payment accounts✓ Guided setup
Subscription overview
Illustrative demo
12 months agoSubscription revenueToday
Everything is running smoothly
Live subscription health
Renewal recoveredOrder ready automatically
✓Delivery rescheduledCustomer self-served
✓
Recurring · UPI AutopayPrepaid bundlesShopify checkoutBuild-your-own-boxCustomer self-serviceSmart recovery
Once it is live
A customer subscribes once. Hooked handles every delivery after that.
Setup takes minutes and no theme code. After that the cycle runs on its own — payments, Shopify orders and deliveries stay in step without anyone chasing them.
A customer subscribes
They pick a plan on your product page and pay with UPI Autopay, a card, or your own Shopify checkout. That is the last thing anyone has to do by hand.
Hooked takes the payment
Every cycle is collected on schedule. A failed payment retries on a dunning schedule and the customer gets a one-tap link, instead of quietly lapsing.
A real Shopify order appears
Each paid cycle becomes a genuine order with the right SKUs, discounts and tags — you fulfil it exactly like any other order.
Then it happens again
Customers pause, skip or swap from a no-login portal. The schedule keeps running either way, and you only hear about it when you want to.
One connected journey
From the first click to every next delivery.
Scroll through the customer journey. Hooked keeps the storefront experience, payment, delivery and customer relationship moving as one.
Hooked journey Live preview01 · StorefrontA plan that feels easy to choose.Live on your product page
Next box ships in 30 daysSubscribe now →
02 · PaymentA secure confirmation, matched correctly.Settled through your provider
₹
Payment confirmed₹6,499.00Customer · plan · store matched
✓Customer→Payment provider→Hooked ready
03 · DeliveriesEvery box gets its moment.Synced with Shopify orders
Welcome boxDelivered · Order #1204
✓Glow essentialsPreparing for 12 September
NowCustomer favouritesScheduled · 12 October
Next04 · Customer careControl without the support ticket.Securely inside their account
05 · RetentionSmall problems handled. Loyalty protected.Your team sees only what matters
Renewal payment recoveredRetried safely · order ready
ResolvedCustomer pause endingResume reminder scheduled
ReadyDuplicate notification ignoredNo repeated order or delivery
ProtectedAttract
Make subscribing feel obvious.
Present recurring and prepaid plans in plain language, styled to look native to your product page.
Convert
Let customers pay their way.
Support recurring UPI Autopay and prepaid checkout while money continues to settle through your chosen provider.
Deliver
Keep every box on schedule.
Upcoming deliveries become Shopify orders at the right time, with changes and fulfilment visible in one place.
Empower
Give customers room to stay.
Skipping, pausing, rescheduling and editing a box becomes self-service—not a reason to cancel.
Retain
Recover the moments that matter.
Hooked safely retries routine failures and turns anything unresolved into one clear action for your team.
See Hooked in motion
One clear workspace for the entire subscriber journey.
Take a quick guided tour of the storefront, deliveries, customer portal, recovery and reporting—all using illustrative data.
Scroll to explore01 / 06
More than a subscribe button
A better experience after every “subscribe”.
01 · Flexible deliveries
Every delivery stays visible and on schedule.
See what is paid, upcoming, skipped or fulfilled at a glance. Hooked creates the right Shopify order at the right time and keeps your team in sync.
1Shipped — order #1204Feb 12Fulfilled
2Paid — order createdMar 12Created
3Skipped by customer (travelling)Apr 12Skipped
4Upcoming deliveryMay 12Pending
02 · Flexible payments
Recurring and prepaid, side by side.
Let customers use UPI Autopay for recurring plans or pay once for a bundle through Razorpay, PayU or Shopify checkout.
03 · Bundle builder
Let them build the box, then subscribe to it.
Sell a 6-pack and a 12-pack at their own prices. Customers pick what goes inside, watch the box fill, and unlock a gift on the way—then it becomes a subscription, not a one-off.
Sizes priced separately
Live stock and prices
Gifts at a threshold
Every size sells on its own
04 · Calm operations
Routine problems are handled before they become support tickets.
Failed renewals retried
Missing orders recovered
Duplicate events safely ignored
Important issues prioritised
Paused plans resume on schedule
Fits your commerce stack
Works with the tools your store already trusts.
Keep Shopify at the centre, connect the payment route that fits your business, and give customers a familiar account experience.
Commerce
AvailableShopify
Orders, customers, products, fulfilment tracking and theme app blocks
Payments
AvailableRazorpay
Recurring subscriptions and prepaid orders with payments settled to you
Payments
AvailableUPI Autopay
E-mandates via Razorpay — the way Indian subscribers actually pay
Checkout
AvailableShopify Checkout
Native prepaid bundles through your store's own payment setup
Storefront
AvailableCustomer Accounts
Portal deep links from Shopify's customer account pages
Storefront
AvailableTheme Editor
Subscribe widget, Bundle builder and Manage blocks — zero code, fully themeable
Operations
AvailableAutomation & API
Connect your workflows and keep a clear history of important actions
Payments
AvailablePayU
Offer prepaid bundles through a familiar hosted payment experience
Provider names identify compatible services only and do not imply endorsement or partnership.
Confidence built in
Protected payments. Predictable deliveries. Clear answers.
Hooked checks that payment, customer and store details belong together before taking action. Repeated notifications are handled safely, and your activity history makes important changes easy to understand.
- Signed payment notifications are verified before anything changes.
- Duplicate events cannot create duplicate orders or deliveries.
- Each store's subscriptions and settings remain separated.
- Order totals are matched to the payment down to the paisa.
- Payment credentials are encrypted and funds stay with your provider.
Payment receivedAmount and customer matched
✓Delivery scheduledNext Shopify order prepared
✓Customer notifiedManage link ready in their account
✓
Usage-based pricing
Free until you sell. Fair after.
No fixed fee, no per-seat fee, no order caps. Hooked earns a small percentage only when a subscription order is actually created.
Set up everything, theme the widget, create plans and run the demo — before a single rupee moves.
₹0/forever
Until your first subscription order
Unlimited plansFull feature access
- Guided setup & plan wizards
- Theme widget + portal blocks
- Illustrative demo workspace
- Email support
The complete engine — recurring, prepaid, native checkout, BYOB, gifting, portal, analytics and recovery.
1.5%of subscription revenue
Billed monthly on orders Hooked created · exclusive of GST
Unlimited subscribersUnlimited orders
- Recurring UPI Autopay + prepaid + native checkout
- Customer portal: skip, pause, reschedule, gift
- Analytics, audit log, webhook recovery
- Priority support from real humans
Frequently asked
Clear answers before you install.
01Do payments go through Hooked?+
No. Recurring payments run on your Razorpay account and prepaid bundles can run through your own Shopify checkout. Money settles directly with you — Hooked orchestrates subscriptions, cycles and orders.
02Does it support UPI Autopay?+
Yes. Recurring plans use Razorpay subscriptions with UPI Autopay, cards and e-mandates — the payment methods Indian subscribers actually complete.
03What's the difference between recurring and prepaid?+
Recurring charges the customer automatically every cycle. Prepaid takes one upfront payment and Hooked schedules every delivery — ideal for 3/6/12-box bundles and gifts, with an optional native Shopify checkout flow.
04Will it break or slow my theme?+
No. The widget is a standard theme app block: one small script, no theme file edits, removed cleanly on uninstall. It inherits your fonts and is fully themeable from Settings.
05How do customers manage their subscription?+
A Manage link (widget, any page block, or their Shopify account) takes logged-in customers straight to a portal where they can skip a delivery, pause with an auto-resume date, reschedule, edit their box or cancel.
06Can I migrate existing Razorpay subscriptions?+
Yes. The Sync Center imports existing Razorpay subscriptions, matches payments to cycles and backfills Shopify orders — with a full audit trail.
Ready when you are
Put subscriptions on your store
this afternoon.
Enter your store domain — you'll approve the app on Shopify and land in the guided setup wizard.
Free to install · 1.5% of subscription revenue · Uninstall any time